Tuesday, April 10, 2012

Double Gold Double Premiere Date: The Lucky One

One of the leading ice cream brands in the Philippines - Magnolia Ice Cream, is hosting a "Double Gold Double Premiere Date" for its Facebook community by giving away free premiere movie tickets to "The Lucky One" starring Zac Efron!

The Lucky One premiere night will be on April 18, 2012 (Wednesday) to be shown at Glorietta 4, Cinema 3, 7:30 P.M

To join the contest, the mechanics are as follows:
Magnolia Ice Cream Double Gold
Magnolia Ice Cream Double Gold
1. Post in YOUR FB Timeline/Wall your creative photo with your Date (male/female/friend/family member) holding at least 1 tub of a Magnolia Ice Cream Double Gold. Tag Magnolia Ice Cream FB Page (http://www.facebook.com/MagnoliaIceCreamOfficial)

2. Put a photo caption answering  “Why I love Magnolia Double Gold?:”. Also put at the end of the caption "Join this contest at http://on.fb.me/MICDoubleGoldMovie  and be one of the 30 Lucky Ones to join the Magnolia Ice Cream family on the Premiere Night"

3. Finally tag four of your FB friends to the photo.

4. Everyday, TWO WINNING PHOTOS will receive TWO PREMIERE MOVIE TICKETS to "The Lucky One" premiere night showing at Glorietta 4, Makati City on April 18 7:20pm. The premiere movie is mainly organized by RX93.1. Magnolia Ice Cream will be giving free scoops for tasting to the guests of the premiere movie that night as well. Magnolia Ice Cream will also be holding contests and giving away prizes to lucky movie goers in the same night

5. By joining the contest, you are authorizing Magnolia Ice Cream to use your submitted photos for digital marketing and promotional efforts.

6. Although the contest is open to anyone worldwide with access to the Internet, those within Metro Manila are expected to be most active since the movie premiere venue is within Metro Manila and the actual winners are expected to come to the premiere. Winners should bring their IDs to the movie premiere.


  • 60% - Photo Creativity and Relevance highlighting the Double Gold Tub in the photo
  • 30% - Photo Caption
  • 10% - Tagging Requirements (a complete tag of 4 friends or more aside from the participant merits a full 10%)
Contest Duration:
  • April 11April 17 (6pm), 2012
  • An individual can submit/upload a different photos everyday but can only win once during the contest period.
  • 2 Winners winning a pair of tickets will be announced everyday 7pm from April 11 to April 17!
    Cut-off for daily winners is 6pm. Participants uploading photos after 6pm is considered for the next day's judging.
  • Winners shall be contacted through their FB accounts a few hours after the announcement of winners.
'The Lucky One' Synopsis

U.S. Marine Sergeant Logan Thibault returns from his third tour of duty in Iraq, with the one thing he credits with keeping him alive - a photograph he found of a woman he doesn't even know.
Double Gold Double Premiere Date
Double Gold Double Premiere Date

Check Magnolia Ice Cream's Facebook page at http://www.facebook.com/MagnoliaIceCreamOfficial.  Join the Double Gold Double Premiere Date contest at http://on.fb.me/MICDoubleGoldMovie

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